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CSR Myths Popular misconceptions on Corporate Sustainability and Responsibility

Yazan : Wayne Visser 7 Ağustos 2009 Cuma

In an article published by Ethical Corporation, I set out to explode 7 myths about corporate sustainability and responsibility (CSR). Most of these myths exist as a result of the feeding frenzy that inevitably occurs every time the media has hunted down and sunk its teeth into one or other juicy story of corporate exploitation. The myths are also sustained, however, by whole legions of largely well-intentioned people who have vested interests in promoting their particular brand of the truth about CSR.

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The Long Tail of Corporate Social Responsibility

Yazan : Wayne Visser 7 Ağustos 2009 Cuma

I recently read The Long Tail, by Chris Anderson and it started me thinking: What is the Long Tail of CSR? The Long Tail – named after the extended tail of a statistical distribution curve -is the idea that selling less to more people is big business. It’s the business model that has spawned the most successful companies of the Web 2.0 age. The Long Tail questions the conventional wisdom that says success is about generating ‘blockbusters’ and ‘superstars’ – those rare few products and services that become runaway bestsellers.

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