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Open for Discussion?

Yazan : Jonathan Ballantine 5 Ekim 2009 Pazartesi

The digital revolution presents a golden opportunity for any company wanting to engage with stakeholders on sustainability issues. Consumers, NGOs & Employees are already using a wide range of available social media.

DEVAMINI OKU

Rebuilding trust through stakeholder engagement

Yazan : Jonathan Ballantine 5 Ekim 2009 Pazartesi

Part One - Why stakeholder engagement matters?
In the past few years CR has undergone a major surgical facelift and is no longer seen as a fluffy element of business or as an exercise in philanthropy. As part of this transformation NGOs are now seen as partners rather than threats, public relations has become transparency, and philanthropy is simply the cost of doing business. CR has become a hardnosed business decision that provides tangible evidence to all stakeholders that an organization recognizes the physical, regulatory, reputational and litigation risks created by its operational footprint.

DEVAMINI OKU



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